Connecting SMEs for a green economy

MOVE-IT! blended capacity building and training package

MOVE-IT! blended capacity building and training package
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MOVE-IT! is an eco-innovative software-based support mechanism (a collective coaching and learning model) that helps to drive small and medium sized enterprises (SMEs) in the tourism sector towards lean and cost-effective EU-EMAS and Eco-label applications.

SMEs in the touristic sector who want to obtain a certification, avoiding greenwashing, can use the MOVE-IT! toolkit.

Process of tool application
The MOVE-IT! support mechanism consists of an e-learning platform and a cluster management guide. The e-learning platform enables SMEs to be trained and tutored online via webinar sessions for the coaching of their SMEs. The platform can also be used as an assistant tool for coaching the SMEs. Furthermore, the MOVE-IT! training package involves an online software assistant called Avanti Green Software. The cluster management guide contains information and guidance for tourism developers and agents as well as SMEs for establishing and managing regional sustainable tourism clusters.

The MOVE-IT! tool enables SMEs to structure, follow and report their environmental performance, and implement and integrate performance based labels and environmental management systems (EMAS, EU Eco-label, Green Key, and regional labels).

Best practice examples are available on the website of MOVE-IT!: For example, Looming Hostel in Estonia is educating its clients about electricity issues. For example, where it comes from (in Estonia more than 90% of electricity comes from oil shale) or how much energy and what kind of energy is needed in order to lighten one light bulb. Clients are provided a real-life example – an opportunity to produce electricity with human power. When the client needs to take a shower he or she has two choices – either to click on a switch or to cycle on a bicycle to have light in the bathroom.